Textual
web
content
There are many factors involved in the success of an ecommerce, all of them important, but we often find that textual content is relegated to the mountain of clothes piled up in a corner.
We will only give you three reasons to believe in the power of textual content:
1. It provides relevant information to your potential buyer
2. It is essential for the purchase decision
3. IMPROVE YOUR SEO
That’s why SEO oriented copywriting should be mandatory in any ecommerce. At iTrend we apply the basics of SEO copywriting with common sense in all our services. Because you have to please your users and the search engines in equal parts.
Product description
Today our most important service. Someone had to do the wet work and we were happy to roll up our sleeves and get the job done. Perhaps one of the most technical parts of fashion content creation, combining analysis copywriting and user psychology.
Product description should be one of the strongest points of any ecommerce in which the text is the main protagonist. With the rise of the use of internal search engines, product descriptions are forced to reinforce their quality, and this is where we come into the game.
Product descriptions are very important for many reasons, among them:
– They position in external and internal search engines
– They provide relevant information to the user to convert a sale
Depending on the DNA of your brand, we will propose a type of product description that fits, above all, with the needs of your audience. Whether it is a list of features, an inspirational description or a fusion of both.
Do you want to see some examples from our portfolio?
Seo content and positioning
We have 211 characters to convince the user to click on our page (and 170 in the case of mobile navigation) on Google’s result pages.
We are talking about the snippets or the duo formed by the Title and the Metadescription of our urls. In both fields, the keywords must be strategically selected according to positioning criteria. And not only that, we must also seduce the user with our copywriting.
The good news is that we are used to moving comfortably in small spaces.
At iTrend we work with SEO oriented copywriting and elaborate positioning texts for your products, categories and for the rest of your ecommerce urls.
Blogging
Another key tool for the positioning of a website is the blog. This space allows you to create updated content that you could not otherwise include in your ecommerce and its main objective is to attract traffic to your website.
And we have to confess that it is one of our favourite pull marketing tools for several reasons: it is non-intrusive, it attracts potential customers and it helps your website’s positioning. In addition, of course, to serving as a platform for the creation of valuable content.
