At iTrend, we have developed a strategic approach to SEO copywriting for fashion to optimize the visibility of brands in search engines. Getting your content to attract and generate an audience is essential, but making your traffic qualified is even more important so that your conversions increase.
Words that position and sell in the world of fashion
The fashion market is an increasingly competitive sector. Having an SEO approach to your content is essential to make it convert. Our SEO-focused copywriting service will help you increase the visibility of your products and attract qualified traffic.
We review everything from your headers to the WPO of your pages, images, and possible content cannibalizations or duplication which are very common in product sheets if you have not taken them into account in the SEO of your fashion e-commerce.
Following this audit and after defining the milestones you want to reach; we will utilize external and internal tools in your e-commerce to find the perfect keywords while always staying focused on search intent and combining short and long-tail words to reach the result we are looking for.
Defining an SEO strategy for your online fashion store is key to enabling our team of copywriters to research the most searched keywords in fashion and the most suitable keywords for your e-commerce.
Writing that impacts and drives conversion is best done if you know how to go through the different stages of a sales funnel. Knowing what your customer wants, how, and when, will help us create the ideal content but also know where to place it within your e-commerce.
Unless we are working for more specific markets such as Russia or China, our experience leads us to optimize our work with Google resources, given that nowadays it is the king of search engines in most markets.
According to our latest satisfaction survey, our clients believe that our SEO copywriting influences the positioning of their product categories by 75%
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