At iTrend, we know that every garment tells a story. Our specialty is creating fashion product descriptions that are informative yet also engaging and converting.
One of our best sellers.
A product description should be one of the strengths of any e-commerce, minimizing the gap between “what you buy and what you receive”. We must consider a text-friendly factor for all elements involved: web search engines, user, and internal search engines. In addition, users’ search patterns change rapidly (from desktop to mobile, social networks, voice…) so your descriptions must not only be accurate but also adapt to new types of consumption.
Product descriptions
position in external and internal search engines,
and provide relevant information to the user to convert a sale.
Our specialized fashion copywriting transforms an emotional impulse into a safe and return-free purchase. We achieve this thanks to two key techniques:
Our specialized fashion copywriting transforms an emotional impulse into a safe and return-free purchase. We achieve this thanks to two key techniques:
A mix of storytelling with the enhancement of inappreciable yet differentiating details of that garment, such as a special fabric, unique stitching, invisible pockets, or an internal lining that provides an unparalleled structure.
Depending on the tone and content needs each brand has, we reserve that storytelling for product category positioning content, in which we can develop valuable textual content by offering a large volume of text.
Our team of editors is constantly updated with fashion trends. This also includes search trends.
For this reason, we incorporate SEO for fashion e-commerce using high-impact keywords for the fashion sector depending on the brand tone and type of user you wish to attract. We use these terms both in our product sheet copywriting and SEO text positioning for online fashion to optimize your fashion content.
Knowing the product and what your competition offers in depth allows us to detect the strengths that we must highlight. We study your competitors and look for unique opportunities for each listing.
We use analytic tools to identify the terms that users most search for in relation to your products. We then use this information to create SEO-optimized content.
We define the tone of your descriptions with strategic copywriting: we select key terms, follow a structure with a UX approach, and create a homogeneous language that conveys confidence in navigation.
Our work continues after delivery because our deadline is your satisfaction. That’s why we review trends, suggest improvements, apply A/B tests, and optimize to maximize your online sales.
Major fashion brands have relied on iTrend to improve the presence of their products and categories, generating a positive impact on conversion rates and an improvement in their customers’ shopping experience.
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