Fashion copywriting training course for fashion teams

Our fashion copywriting consultancy and training service is designed to transform your e-commerce content into persuasive tools that connect emotionally and improve your user experience.

Train your team with the best fashion copywriting practices

From creating product names with precision to writing functional descriptions or using storytelling, we teach you how to apply persuasive writing techniques and UX writing adapted to the world of fashion. Whether it's training your team or taking a deep dive into your current strategy, we work with you to make your brand’s voice consistent, engaging, and effective across all your channels.

What does our copywriting training include?

Hands-on and online workshops

The best way to learn is by doing. That’s why our workshops are designed for your team to apply what they’ve learned in real situations while using your own products and, if possible, all the resources you have at your disposal. We adapt to your available tools and data to reduce the learning time, and your team can apply the knowledge from the very first moment.

SEO-oriented copy

We teach how to integrate SEO keywords for fashion naturally and effectively, creating content that positions your e-commerce better in search engines and in your internal search engine, as well as emotionally connecting with customers.

The methodology of our fashion copywriting training

Our training program is designed to enable your team to develop advanced copywriting techniques while focusing on the client. We know that each company is unique, which is why we adapt our methodology to your specific needs, making the learning process relevant, applicable, and sustainable over time. Here are the key steps of our methodology:

Initial equipment assessment

Before we begin, we conduct a detailed assessment of your team’s skills, roles, and needs. This allows us to identify areas for improvement and opportunities for growth, thus personalizing the training to maximize its potential.

Creating a personalized training plan

We designed a specific training plan for fashion, in which we address:

  • Persuasive writing techniques: how to capture the customer’s attention and motivate them to convert.
  • SEO applied to fashion: incorporation of strategic keywords without sacrificing brand identity.
  • UX Writing: text optimization to improve the user experience in e-commerce.
  • Multilingual adaptation: evaluation of your commercial strategy in international markets for a correct adaptation of the content.

Each content is adapted to your brand’s objectives and style, ensuring coherence and relevance in each text.

Implementing the program

Practice is essential. During the training, we work with real cases from your brand and sector, applying the learned concepts to the following:

  • Analysis of data from internal tools.
  • Creating attractive product descriptions.
  • SEO-optimized product and category names.
  • Positioning texts with storytelling.

This allows your team to assimilate knowledge more quickly and see tangible results from the start.

Follow-up and post-training support

We know that learning doesn’t stop at the end of the sessions. That’s why we offer:

  • Personalized accompaniment: resolution of doubts and adjustments in texts created by the team.
  • Practical tools: guides and templates to standardize writing processes in the future.
  • Periodic review: evaluation of the results obtained and recommendations for further improvement.


Our mission is that the learned copywriting techniques stay with your team as well as boost your conversions, and become a part of your long-term success strategy.